Visual Ice Cream, with passion

Matthieu created Not So Crazy! Productions in 2010 after a PhD in political sciences on corporate lobbying in Brussels. Fifteen years in the academic world gave him the idea to be more creative with the way we communicate. At an age of "info-besity", he is convinced that film, animation and graphics are amazing tools to communicate better with one's audience. His journey started with turning his PhD thesis into a film (The Brussels Business) for 10 TV broadcasters and a serious game of 8 weeks within the European Parliament.

Matthieu teaches multimedia storytelling at IE Business School (world ranking #7 by Financial Times) and is author of several books about some of his passions (cohousing and the sharing economy). His visual ice cream shop has already helped many happy clients, such as ARTE tv, RTBF tv, UN-AIDS, World Health Organisation, Finance Watch, EU-LAT network, FeBeCoop, SMart, European Climate Foundation.

Contact us to start working on your communication!


Charming, Delicate, yet punchy and crispy craft!

We work for clients who have values and are ready to fight for them. Social, Ecological, Economical, or political: we can help you to improve your communication strategy!